Monday, November 16, 2009

Personalized Newspapers

Although hit hard by online news, printed newspapers don't seem to be exhibiting much creativity in restoring their advertiser and reader numbers. (I still believe that original material in the printed versions could help. If only there was a way to make it time-intensive.)

Next week, some German newspaper subscribers will start receiving custom newspapers every morning. Readers will go to a Web site operated by Niiu and select the kinds of news they want to received. Someone might select the politics or entertainment from the NY Times, the front page of a regional paper, and so forth, and combine it with material only available on the Web. Expanded features are also available.

The custom paper--printed in color--will be collated and delivered per subscriber specifications. Each copy is a one-shot newspaper, generated by a program designed to arrange all the subscribers' newspapers to be printed in one printing press run.

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